Write better, sell easier.

Lifetime copy supportย to write personality-pumped copy thatย EARNS you the clickย across a simpleย proven sales funnel…

(…and no longer feels like a fart lost in the wind)

Oh, hey, our service-based business bestie...

๐Ÿ‘‰ Are you so friggin’ done with the willy-nilly approach to marketing your business that feels about as stable as a see-saw and as much fun as a migraine?

๐Ÿ‘‰ Are you SO over stuffing yourself into stale-as-bum templates that rob your audience of the sharp edges that make you, YOU?

(one more for good luck…)

๐Ÿ‘‰ Are you sitting on a damn good offer, delivered with some bad @ss skills but you just can’t communicate that epicness to those “take my money” clients?

We gotchu…

Would you rather...

๐Ÿ”ฅWrite copy with such punch and panache that ideal clients spot you from a mile away in a feed of bland and blah content?

๐Ÿ”ฅDo you want to promote your business in a way that feels totally YUM to you, and feels undeniably IRRESISTIBLE to your audience?

๐Ÿ”ฅHow about bringing forth the experiences, joyous quirks, and luscious oddities that position you as the go-to expert *the one and only* whilst also being their fave human?

No matter the touchpoint in your client’s journey, one thing is for sure…


Your copy should earn you the CLICK!

And the click comes from deep, resonant StorySelling that leaps off the page, grabs your prospects by the heart, and smushes them with “I see you” vibes.

This doesn’t have to be a fantasy.

This can be your reality.

Marketing doesn’t have to be a regimented, painful chore.

It can be FUN for you, and downright IMPOSSIBLE to ignore in the eyes of your ideal client.




Lifetime access to the only program you will ever need to UPGRADE your marketing and bring LIFE and SOUL to your copy across a simple (but PROVEN) sales funnel so you never lose a lead to something as
gut-wrenching as forgettable copy, ever again!

Are you missable, dismissable, and downright scroll-pastable?

Not on our watch!

You know ya got skill.

You know your ideal client (and if you don’t, you’re gonna).

You know you can bring oodles and caboodles of goodness to their life.

Let’s make sure THEY know it, too.


This program will help you:

๐Ÿ‘‰ Dig out the personality you’ve been hiding in a safe, scrumptious, and supportive space, then feed it into your copy so your prospects can vibe with the person behind the expert (and choose you, for you!).

๐Ÿ‘‰ Clear the fog and identify your “I wish I could clone you, you’re so perfect” clients, and confidently speak to their struggles and desires on a freaky-deaky kinda level (when they feel seen, they’ll come a-knocking).

๐Ÿ‘‰ Lift the weight of marketing your business and feel lighter showing up online so you keep the momentum going (even on the shoddy down days).

๐Ÿ‘‰ PLAY with language that will take your copy from being as flat as a pancake to a full-blown4D experience that tickles all the feels.

๐Ÿ‘‰Deepen your relationship with your online community and strengthen your position as a thought leader (and BFF) they would be foolish not to have in their life.

๐Ÿ‘‰ Become the very first person your ideal client thinks of when they search their brain for an expert with your special skill.

๐Ÿ‘‰ Create a bank of content ideas so that content creation no longer requires ten mugs of coffee, 5 hour-long procrastination breaks and the patience of a saint. Instead, have ideas pouring out of your ears and a vault of posts that are there to inspire you when copy just isn’t coming.

๐Ÿ‘‰ Confidently become more visible to your ideal client and step into the light YOU want them to see you in.

Consider this your marketing SUCKER-PUNCH to draw in FECK-YEAH clients with swoon-worthy copy that connects on a human level, converts with integrity, and feels like a LOVE-BOMB to the soul!

Okay, things are starting to get real…


HOLD UP! Who are we, though?!

Emma Loveday, StorySelling Nerd

In the blue corner is heavy-weight copy hitter, consultant and trained StorySelling actress, Emma Loveday.

Emma loves keeping it real, quirky cafes and lifting your copy from Snooze Town with a population of one to Snazz Vegas with a population of plenty.

But wait… did somebody say you get two, that’s right TWO sets of mad skills, talent and teaching in this lifetime membership?

You betcha…

Claire Parsons, Copy KWEEN

In the red corner and forming the second half of this marketing couplet is heavy-weight copy champion, consultant and sausage marketing mama, Claire Parsons.

Claire loves Henry Cavill, tonnes of fun and guiding your content marketing strategy from “meh” to “meow.”

Both of these copy kween’s specialise in supporting B2B service-based business owners who are ready to let their copy do the hard lifting for them.


What are the scores on the doors for this copy-collaborating duo?

๐Ÿ‘‰ A relevant and hyper-engaged LinkedIn audience of over 42Kย 

๐Ÿ‘‰ An average email open rate of 61.5% (the industry standard researched by Mailchimp is 21.33%)ย 

๐Ÿ‘‰ Sold over ยฃ11K in passive income products

๐Ÿ‘‰ 95% of leads are inbound (just how we like it)

๐Ÿ‘‰ Supported hundreds of B2B service-based businesses with copy projects and strategy around the world

๐Ÿ‘‰ Offered numerous opportunities through strategic networking and digital marketing

This all happened, when we ditched the crippling comparisonitus, stopped following trends, and parked the hyper-generic (no one gives a Brad Pitt) educational content in favour of marketing that works.

*Cue victory dance*

We serve a variety of service-based businesses with a clear focus on sales minus the spam and sweaty desperation.

ย –ย  No controversial content (who needs that in their life?)

ย – No pimping out your soul and selling your Nan for likes.

ย – No sitting on the side lines feeling like you haven’t got a prom date.

The focus is on creating high-value content.ย 

The sort of stuff that makes people think, feel and respond.

It’s pretty much a hard pass on projects that feel gross and heavy on the heart space.

We write with the sole intention to bring something worth reading to our target audience and turn curiosity into clients.

And we’re gonna teach you to do the exact same with your audience.

Snazz and chips, eh?


Are you ready to write copy that lands so hard with your ideal clients, they might just think you've been stalking them?

Alright then!

What do you get inside Conversion Copy Academy?

This LIFETIME ACCESSย group program includes…

๐Ÿ‘‰ A full-blown everything we’ve got copy curriculum on how to write copy that connects across the key copy touchpoints in your customer’s journey (conversion is IN the connection – worth repeating wethinks).

๐Ÿ‘‰ Weekly 60-min group calls (1 x guest masterclass, 2 Q&As with us, 1 copy evaluation call per month)

๐Ÿ‘‰ The Copy Couch (Submit copy for feedback and evaluation so you never wonder, “Am I actually doing this well?”

๐Ÿ‘‰ Peer Community Support in the online portal (you can rest assured, we only attract AWESOME humans).

BONUS materials that wrap your copy clarity in a full-bodied marketing POWER-UP (because let’s not pretend that copy is the only thing that’s needed to build an online business).

The core curriculum works as a hub and spoke model (please see exhibit A)


Hub and spoke model

There is zero need to get overwhelmed here, amigos.

The model is simple, successful and clear.

You GROW through the modules as and when you need them.

(Perfect time to remind you; as long as this program is alive, you will have total access to this bad boy)

No need to cram like a nutter! We’re adding as we go…

There’s a shedload of pre-populated content to get your teeth into, with more to follow.


Let’s break this down a little…


Here you’ll find the absolute fundamentals of writing copy that clicks.

No matter which stage of your customer journey you’re writing for (more on that in a hot sec), these fundamentals ALWAYS apply.

If you watch nothing else, the Copy Cores would give you everything you need to write page-popping copy.

**some content is pre-populated, others are soon to be added*

1. Nail Your Ideal Client

2. Bring YOU to the party

3. Specificity Sells

4. Hooks & CTA’s

5. Formatting Magic

6. Editing MUSTS

7. Selling Psychology


You’ll receive in-depth training on the key client touchpoints.

**some content is pre-populated, others are soon to be added*

LinkedIn Profile: Pimp your LinkedIn profile to work as a 24/7 sales page for your biz and turn profile views into leads.ย ย 

Social Media Content: Follow a super simple content strategy to nail the know, like and trust and grow an audience of buyers (not followers).

Newsletter: Time to launch a newsletter? Let’s brand it and craft a hyper clickable landing page to an email they’ll be gagging to receive each week.

Emails: Nurture your peeps with emails worth reading, and see to those who want to be sold. No pushy-pushy. Just value, value, value, ask.

Sales Pages: The daddy of all copy, the Sales Page. Learn to write a sales page that’s IMPOSSIBLE TO REFUSE.

Don’t need all of these yet?


Go ham to the wall on what you do need, and move forward when the time is right.



Your place to submit copy for feedback.

Simple ๐Ÿ˜Š

You will receive THREE mega-actionable pieces of advice.ย 

Learn to implement, evaluate and gain the confidence to know you’re smashing it.

And smash it you shall!

Any piece of copy we touch on in the curriculum is something you can submit for feedback every week.


Q&A calls to pick our brains and POWER UP for the week ahead.

Expert masterclasses to cover an array of hot topics outside the realm of copy.

Regular copy evaluation call!


We’re practically salivating at the thought of all of these!

Consider them your copy training sessions – that’s exactly what they are. No more scrambling around on your own in the dark.

We’ll take two or three submitted pieces of copy and rewrite them.

On the call, we’ll then show you SIDE BY SIDE exactly what we’ve done and why, so you can apply it to your copy.

It’s great to be told. It’s way better to be SHOWN.


Well, there’ll be so many eventually, we practically feel sick.

**some are pre-populated and some are soon to come!**

1. LinkedIn engagement strategy (content without engagement = POINTLESS).

2. Video for social media (let’s get that face on camera).

3. Content Dartboard (think of this as prompts for those days when the juices aren’t a-flowing).

4. Story-Mining:ย How to actually use your market research to help you write hyper relatable copy.

5. The Actors Playbookย – we have a trained StorySelling Actress on the books don’t cha know! Buckle in for a fresh perspective on marketing mindset that will that will make or break your efforts.

And many more to come…



Pay once, in foreveeeeeeeeer.


And just so you know we’re real people with some actual skills, here’s what our clients have to say about working with us…

Testimonial - Emma Loveday, Copywriter
Top 200 LinkedIn creators - Claire Parsons
Testimonial - Claire Parsons, Copywriter
Client testimonials - Conversion Copy Academy

Seriously, we're not for everyone.

Don’t let the price tag fool you.

We aren’t inviting any ole riff-raff.

If you’re just after the following, no hard feelings, but it’s best to tap out now if:

๐Ÿ‘‰You want plug-and-play templates (you can find these anywhere online, crack on. We’ll be here when you realize authenticity wins).

๐Ÿ‘‰You want to go viral (we’re about attracting relevant followers and building genuine connections).

๐Ÿ‘‰You expect to post for two weeks and fill your books. It CAN happen but for most, it will take more graft than that (let’s be transparent here.)

๐Ÿ‘‰You need a lot of 1-2-1 contact. There aren’t any 1-2-1 calls here. You can always ask questions in the portal and we’ll be pumped to answer, but this is a group program and the price reflects that).

๐Ÿ‘‰You’re a product-based business (Sozzzaaa… service-based businesses are our area of expertise).

๐Ÿ‘‰You aren’t prepared to try or play and just want to stick to the same tired thing. A lot of copywriting skill comes from having the beach balls to experiment. Yes, you might feel silly from time to time – we can all feel silly together! But this won’t work if you aren’t prepared to have a bash.

๐Ÿ‘‰You expect us to do the writing for you (this is not an invitation to have us as your personal copywriters, I’m afraid. YOU will become the copywriter your business needs).

๐Ÿ‘‰You’re searching for overnight success (please don’t pay anyone who offers this. It’s ugly crying ahoy!).

๐Ÿ‘‰You aren’t prepared to nurture your audience (Even great copy on social media will fall flat on its arse if you aren’t nurturing your homies. Put the effort in, and you will see results).

Phew, that covers that!

How do we round this off, I wonder?


A bit like this (maybe)…


๐Ÿคฉ We promise to hold your hand but will not wipe your bum.

๐Ÿคฉ We will encourage you, but we won’t make you do the work.

๐Ÿคฉ We will be brutally honest, but we won’t ever shame you.

๐Ÿคฉ We will believe in you HARD, but we can’t believe for you.

๐Ÿคฉ We will give you everything you need, but you need to believe it’s enough.

๐Ÿคฉ We will give you the copy tools and techniques, but you must have the courage to PLAY.

๐Ÿคฉ We will offer example you can learn from, but you must be willing to ‘av a bash!

๐Ÿคฉ We will support you 100%, but success will come when you decide to support yourself.


1. To help you write powerful, click-worthy copy across the key touchpoints of your customer’s journey.

2. To help you find the fun in marketing your biz so you can keep going even when times feel as rough as a Yeti’s toenail.

We’re prepared to give you everything we’ve got.


You’ve gotta bring some fire, sass, energy, and a smidge of twisted relentlessness.

We good?





Pay once, in foreveeeeeeeeer.



Got more questions? Here are the answers...

This is a lifetime access group program! You will be give access to an online portal where everything lives – content, training, community, a place to ask questions, and the Copy Couch to submit copy for evaluation. The calls are held weekly over zoom at 7 pm GMT time (subject to change).

Coaches, content creators, VAs, photographers, web designers, FDs… service-based business owners who know their shizzle, but don’t (yet) know hot to communicate said shizzle to actually draw in clients.

The weekly group calls are 60 minutes long and are an opportunity to get your questions answered. BUT, if you aren’t able to make the call or ask your questions, no drama. Pop it in the portal where we swing by twice daily. We encourage you to reach out and let us know if anything if causing you issues. Don’t suffer in silence. We are here to help you smash it.

Go entirely at your pace! Once you’re in, you’re in for the lifetime of the program. This doesn’t mean we won’t hold you accountable if we see procrastination, but it does mean you don’t need to rush or force yourself to ‘finish’ by a certain date. Marketing your business is ongoing, which is why this program is too.

Foreveeeeer! As long as this program exists, you will have access to it. You’re Grandfathered in at this price point. If the time should come that the doors close, you will still have access to all the content, training and videos.

We’ve gotcha. They are recorded and uploaded to the portal so, pop your feet up and watch them at your leisure. Don’t forget, all questions can be asked in the portal. Why wait for a group call?

Just think about how that thinking is supporting your business plans right now?


Let’s change that!ย 

This isn’t writing. It’s communicating. We deeply feel that if you can express yourself offline, you can effectively express yourself online through the written word. Don’t worry. We’ve got you.

1 x payment of ยฃ3000, here.

3 x monthly payment plan of ยฃ1000, here.

The price will increase be increasing… along with all the value and modules we keep adding to the program.

As soon as payment is made, you’ll be sent an email to join.ย 

Bish. Bash. BOSH.

Start, immediately.

We’re not here for tire-kickers or those who want to ‘dabble’ for two weeks to ‘figure out’ if they fancy doing the work.

And we certainly aren’t here for folks who want to hop in, snatch the goodness and then leave to sell it as their own… it happens.

There is a strict no-refund policy.

Do the work and take advantage of the support, you will see results. Time for committment. If that’s not your vibe, this isn’t the program for you.

Not convinced, huh? That’s fear talking.

Book yourself in for a chat with us (who ya gonna get? It’s a surprise!).

Nab a spot HERE.